Friday, August 05, 2005

Bell Mobility PimpTones.

What WERE they thinking?

Bell Mobility has taken a great deal of well-deserved heat over its decision to offer downloadable "PimpTones" ring selections. The ring tones featured actors portraying pimps and talking about bitches, "hos", skanks and players.

And I thought I'd lose it if I heard "Flight of the Bumblebee" one more time.

Little gangsta wannabes with cell phones dehumanizing women with every incoming call. Men, well aware of the power a penis gives them, find yet one more venue for their unabashed sexism, chauvinism and disrespect.

How could any business feel it is appropriate to further the degradation of women in such a blatant manner? Young men are being encouraged to share their contempt for women in every public arena that cell phones are used (and cell phones, as we all know, are everywhere). Meanwhile, young women are listening as their gender is characterized as prostitutes.

The subjugation of women, the erosion of equality is painfully obvious when 12 year old boys are permitted to replace their cell phone ring tones with some guy casually referring to women as whores. This is not a satirical look at the culture of the sex trade, this is a snapshot of society's inability to police itself.

Bell Mobility owes an apology to every woman on the planet.

0 Comments:

Post a Comment

<< Home