NaBloPoMo

It has been a very long time since I blogged with any regularity, and I'm hoping that blogging religiously once per day for a month will ease me back into an activity that I find enjoyable and stimulating.

The topic for this month is "best", probably meant to be viewed as a "best of" or "most enjoyable" list or group of subjects, products, events or people. In my skewed world, I'm looking at best a little more negatively, as in "is that the best they can do?"

I was hit with inspiration when I heard, umpteen times, a thoroughly disgusting, degrading, revolting radio ad for Virgin Mobile. The scenario is a young man who is signing up and paying for "phone services", and of course it's his "very first time" and he's nervous and doesn't know what to do. The absurdly sex-soaked voice that guides him through his experience is appalling. The ad is beyond provocative, it's voyeuristic.

If this radio spot played only on adult stations, maybe it wouldn't bother me so much, but I heard it on The Beat 94.5, a Top-40 station whose demographics are decidedly not adult-heavy. Kids who want the very product this ad sells are hearing that sex is just a phone call away. The same kids whose parents think their kids need cell phones at 9 or 10 years of age are being subjected to radio porn.

That can't be the best Virgin can do.